Domino’s Pizza
World record: Most pizzas made in 60 minutes
Domino’s Pizza is always looking at new, inventive marketing methods, and the company thrives on regularly challenging and breaking its own internal performance records. So it was no surprise when they decided to set an official Guinness World Record during a team building exercise. Many of the company’s best and brightest from the Australian and New Zealand outlets were brought together in the Bundaberg Domino’s Pizza restaurant for a weekend of pizza perfection. During the busiest hour of the Saturday evening, as pizza prices plummeted to attract hungry consumers, they pumped out 837 pizzas, breaking the previous world record by over 200.
Priceline and Women’s Health
World record: Largest breakfast in bed
Priceline Pharmacies has become somewhat of a serial record-breaking organisation, and they always do it in such style. In the past two years Priceline has set records for the most nails filed and varnished (eight hours), the largest make-up application class and this event, the largest breakfast in bed. All of the events have themes interwoven with the Priceline Sisterhood’s charity partners, such as Look Good Feel Better, which helps out women recovering from cancer treatment. The big brekky was in partnership with Women‘s Health magazine and intended to make participants feel great about themselves. Around 85 beds were shipped in to Sydney’s Martin Place and 289 people in those beds were given a freshly-cooked breakfast. The result? Great media and smiles all around.
The Gold Coast Bulletin
World record: Longest bikini parade
In what is both a record from late last year and an upcoming attempt late this year, the good people at The Gold Coast Bulletin decided to attract international attention to their stretch of beach by organising the longest bikini parade. The previous record stood at 331 bikini-clad women doing the one-mile parade (Cayman Islands, 2010), and the organisers were convinced they could knock it off. Would I like to come along to adjudicate? Why yes, I would! And it really was one of those perfect Queensland days. The weather could not have been better. The result was impressive too, with a new record of 357 women wearing bikinis. Media attention was enormous and international, so much so that Panama City Beach went on to break this record in March this year with 450 women. Then in August in Huludao City, Liaoning, China, 1085 ladies marched a mile in two-pieces. The people at The Gold Coast Bulletin want their record back, and are currently planning another event for late this year.
Blatchy’s Blues (State of Origin)
World record: Most people wearing wigs
At State of Origin game two in 2012 Dan Blatch, founder of Blatchy’s Blues, thought he could break a record and in doing so bring attention to the game he loves so much, the team he lives for and the thousands of people that have become his loyal followers. A sea of blue wigs (12,083 to be exact) confirmed his suspicions, and a small army of witnesses sent out to count them confirmed the record. The attempt was heavily supported by the NRL, earned respectable media coverage – particularly during the high-rating game – and spurred the Blues on to their only win of the three-game series.
CUE TV New Zealand
World record: Longest television interview
Having heard about the longest radio interview on the ABC, TV station owner and interviewer Tom Conroy from CUE TV in Invercargill, New Zealand, decided to attract national attention by creating his own record, the longest TV interview. He did so by interviewing storyteller extraordinaire Tim Shadbolt, one of New Zealand’s most fascinating and controversial figures, and current mayor of Invercargill, for 26 hours. And it really was a mesmerising chat. I was required at the record attempt for the first four hours and the last four hours. In between I was free to be a tourist, sleep etc. But I stayed for a total of 21 hours because Shadbolt’s stories were so captivating.
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